Daphne's Plantshelter - Final Exam project

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For my Exam project I worked with the theme swap culture, to create a campaign and branding for a non-existing plant shelter. The project was set up into two parts information and activation. For the activating part we asked people to find the hidden plants around the city where the plant shelter was. If you found one of the plants using the billboards, posters and qr codes spread around the city. You could either take the plant home or go to the plant shelter to swap it for another plant. For the informing part of the campaign I created a flyer with information about the plant shelter made out of growing paper. When you were done with the flyer you were able to plant it and let a beautiful plant grow from it, which you could then come and swap at the plant shelter if you wanted to. The branding is used throughout the whole campaign.